Data with the Power to Transform Your Business
At Znalytics we know advanced Business Intelligence can transform your company's future. We've designed a framework for approaching analytics that delivers advanced analysis for any business vertical without the hefty licensing fees you associated with power-house data systems. Here is how it works:
We believe every business solution should provide value right away. That is why we begin each engagement with a conversation about how your business operates and what data you think is most critical to your future success. Then we work with your teams, both those running in-house systems and your third party vendors, to identify the data needed to give you a holistic view of your business operations. We use this data to assure that valuable graphic dashboards are available at launch. They give you a great snapshot of your overall business status and let you drill down for comprehensive historical information in each report area.
Adding Complexity and Predictive Power
Some business intelligence systems are content to provide great historical data and stamp a project done. We are happy to do that too if you prefer. But we recommend most zbi clients use our predictive modeling capabilities to get more our of your data. Predictive models become possible when we add outside information, like customer demographics and publicly available competitor data, with your own historical data. These outside data-sources provide a powerful real-world context that let you understand your own data like never before. This also allows our data scientist to establish predictive models that can spot data trends early and predict when they might change. It gives you the knowledge you need to better prepare yourself for the business challenges you may face next month, next quarter and even into the next year.
Tools for Increasing Company Value
Predictive models can provide a crystal ball like glimpse into your future. Our final level of data services, Prescriptive Analysis, is what you need to potential change the future and improve your company value. With prescriptive analysis give you the ability to look at a predictive model and see how it might change based on different business actions you take. Will a increase in shipping rates result in a high level of customer churn? Will your holiday sale pull in enough shoppers to offset the dip in profits predicted for the 3rd quarter? Prescriptive analysis can't solve the problem for you, but it can give you valuable data insights to make a smarter business decision.